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California Consumer Privacy Act (CCPA) Are you doing what is required

Important updates California Consumer Privacy Act CCPA

California Consumer Privacy Act (CCPA) Are you doing what is required

Have you got your Privacy Act straight? You may have heard of GDPR (General Data Protection Regulation) that came from Europe and now the newest Privacy law going into effect January 1, 2020 is the CCPA (California Consumer Privacy Act). This new privacy law will apply to certain businesses which collect personal identifiable information from residents of California. 

If you collect this data from your website, or CRM etc it will become crucial that you observe the law and follow the rules. 

Here are a few great resources that do a nice job of explaining this so you can be ready and in compliance if necessary. I think the 3rd resource helped me the very most. 

Recommended Resources

8 Steps to CCPA Compliance


CSI - Computer Services Inc

Preparing Your Organization for California’s New Privacy Law 

California is the first state to pass a comprehensive consumer privacy law with far-reaching implications. First, the California Consumer Privacy Act (CCPA) can affect organizations without a physical location in California. Second, it may push other states to accelerate passage of similar laws, as well as cause Congress to pass a national privacy law.

California Consumer Privacy Act


Wikipedia content

The California Consumer Privacy Act (CCPA) is a bill intended to enhance privacy rights and consumer protection for residents of CaliforniaUnited States. The bill was passed by the California State Legislature and signed into law by Jerry Brown, Governor of California, on June 28, 2018,

How to Prepare for the CCPA – Here Are the Resources You Need


CGOC- Compliance, Governance and Oversight Council

As many enterprises continue working toward General Data Protection Regulation (GDPR) compliance, they now face the California Consumer Privacy Act (CCPA), scheduled to go into effect in January 2020. The importance of the CCPA to U.S. businesses can’t be overstated. One in eight U.S. residents lives in California,...

If you have any additional resources you have found valuable and or comments to add please share them with everyone here.

Introduction of REollow CRM-Juliann Deforest-Jacqueline Maas

Reollow Thank You For Your Support

A fun memory of the first introduction of REollow to the Coastal Carolinas Association of Realtors. The picture below is one of our favorite Realtors Juliann Bushaw DeForrest with my wife, business partner and Realtor Jacqueline Maas

I tagged a few people we want to say thanks to and many others (I reached FB tag limit). We appreciate your support and feedback as we continually improve and make REollow more dynamic.

To learn how to grow your real estate business and create conversations and connections with your database past clients and SOI (Sphere of Influence) join me (Pierre) at the final RealTools class of 2019 @ 9:30 AM on Nov. 21.

Click this link https://mbbuzz.com/realtools/ and on the page click the BIG ORANGE button to register at the CCAR website. Also, get personal reminders of upcoming classes and webinars. Click this link https://mbbuzz.com/realtools/#tve-jump-16e703f7cb5 to go right to the reminders registration. #RealTools #MBbuzz #REollow #PierreRattini

That's Who We R - National Association of Realtors

National Association of Realtors Unveils “That’s Who We R” National Ad

The National Association of Realtors launches the "That's Who We R" National Ad Campaign

That's Who We R - National Association of Realtors

I have been waiting to see these since Inman Connect in New York where they announced they were putting the final touches on these and they would soon be sharing them in a national campaign. 

The campaign has a 60 second and a 30 second version that I have seen. Both versions focus on  helping the consumer understand the differences between a Realtor and a real estate agent and highlights what Realtors care about.

60-Second Ad

30-Second Ad

A Realtor and a real estate agent are drastically different. A Realtor promises to abide by the Associations Code of Ethics and join NAR (National Association of Realtors). The NAR Code of Ethics and Standards of Practice is a pledge of honesty, integrity, professionalism and community service as a true partner for buying or selling a home or property" said John Smaby. 2019 President. NAR. 

From the Video the Code of Ethics:

  • "Encourages us to be community advocates and fight for safer neighborhoods"
  • "Inspires us to stand up for  our veterans so they have a home they deserve"
  • "That built a relief foundation for families affected by  natural disasters"
  • "Puts ethics at the core of every business decision"
  • "Fuels us to work with lawmakers to protect property rights"
  • "Because we believe owning a house is part of the American dream"
  • "Is what we stand for"

Finally a public campaign about the huge distinctions between a Realtor and a real estate agent. Is it enough to make consumers look for a Realtor as the trusted professional to help them when buying or selling their home.

Side Note: A licensed real estate agent is not required to become a member of NAR or abide by the Code of Ethics & Standards of Practice. To become a real estate agent in most states requires a minimum of 30 or more hours of classroom instruction and a needs to pass a an official exam.

5 Tips To Take Back Real Estate Lead Generation With Killer Landing Pages

 

 

  • Keep landing pages simple for easy navigation and remove links to other parts of your website to avoid distractions.

Creating killer real estate landing pages is a lot easier than you might think.

Pairing effective lead capture with a well-planned marketing funnel helps real estate agents take back control of their lead generation.

In this podcast, guest Bo Apele shares five landing page tips he uses to achieve incredible success with this marketing strategy.

Listen to the complete podcast interview to learn how Apele managed to win big by investing less in leads from realtor.com and Zillow while focusing on capturing his own buyer and seller leads — and dive into his top five tips below. 

1. Keep it simple

Real estate landing pages don’t need to be complicated. In fact, they tend to capture leads more effectively when they provide visitors with a simple, to-the-point experience.

While it might seem strange at first to leave your landing page relatively bare, remember that less really is more when it comes to landing-page design.

2. Sell the value of signing up

If you don’t sell your visitors on the value of providing you with their information, your lead generation capabilities will suffer.

While you do want to avoid clutter and an overly wordy sales pitch, you don’t want to ignore the fact that your visitors need a reason to give you their information.

Offering free market information, homebuyer tips or similar lead magnets will give visitors a good reason to complete your capture form.

3. Create mobile-friendly pages

According to SimilarWeb’s report on the state of mobile web usage, mobile devices accounted for approximately 56 percent of consumer traffic to leading U.S.-based websites in 2015.

In 2017 and beyond, there’s little doubt that mobile browsing will continue to grow in popularity.

Knowing this, you need to do everything in your power to ensure that your mobile users are presented with a clean, responsive design interface on all of your pages.

4. Remove navigation links 

If your real estate landing pages contain links to other parts of your website, you’re not doing yourself any favors.

Removing these links is one of the best practices to improve your lead generation chances.

5. Don’t stop at one

Of all the landing page tips for real estate agents, this is probably the most powerful one: Too many agents limit themselves to one website and one landing page, and they miss out on valuable leads as a result.

You, too, might be limiting your lead generation potential significantly if you only have a single real estate landing page. With multiple, you can target different types of prospects more effectively and increase your capture and conversion rates. 

Pat Hiban is the author of NYT best selling book “6 steps to 7 figures – A Real Estate Professional’s Guide to Building Wealth and Creating Your Destiny”, the founder of online real estate sales training site Rebus University and the host of Pat Hiban Interviews Real Estate Rockstars an Agent to Agent Real Estate Radio Podcast with Hiban Digital in Baltimore, Maryland. Follow him on Instagram or Twitter.

Email Pat Hiban

http://www.inman.com/2017/04/25/5-tips-to-take-back-real-estate-lead-generation-with-killer-landing-pages/

On – 25 Apr, 2017 By Pat Hiban

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