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Creating killer real estate landing pages is a lot easier than you might think.
Pairing effective lead capture with a well-planned marketing funnel helps real estate agents take back control of their lead generation.
In this podcast, guest Bo Apele shares five landing page tips he uses to achieve incredible success with this marketing strategy.
Listen to the complete podcast interview to learn how Apele managed to win big by investing less in leads from realtor.com and Zillow while focusing on capturing his own buyer and seller leads — and dive into his top five tips below.
1. Keep it simple
Real estate landing pages don’t need to be complicated. In fact, they tend to capture leads more effectively when they provide visitors with a simple, to-the-point experience.
While it might seem strange at first to leave your landing page relatively bare, remember that less really is more when it comes to landing-page design.
2. Sell the value of signing up
If you don’t sell your visitors on the value of providing you with their information, your lead generation capabilities will suffer.
While you do want to avoid clutter and an overly wordy sales pitch, you don’t want to ignore the fact that your visitors need a reason to give you their information.
Offering free market information, homebuyer tips or similar lead magnets will give visitors a good reason to complete your capture form.
3. Create mobile-friendly pages
According to SimilarWeb’s report on the state of mobile web usage, mobile devices accounted for approximately 56 percent of consumer traffic to leading U.S.-based websites in 2015.
In 2017 and beyond, there’s little doubt that mobile browsing will continue to grow in popularity.
Knowing this, you need to do everything in your power to ensure that your mobile users are presented with a clean, responsive design interface on all of your pages.
4. Remove navigation links
If your real estate landing pages contain links to other parts of your website, you’re not doing yourself any favors.
Removing these links is one of the best practices to improve your lead generation chances.
5. Don’t stop at one
Of all the landing page tips for real estate agents, this is probably the most powerful one: Too many agents limit themselves to one website and one landing page, and they miss out on valuable leads as a result.
You, too, might be limiting your lead generation potential significantly if you only have a single real estate landing page. With multiple, you can target different types of prospects more effectively and increase your capture and conversion rates.
Pat Hiban is the author of NYT best selling book “6 steps to 7 figures – A Real Estate Professional’s Guide to Building Wealth and Creating Your Destiny”, the founder of online real estate sales training site Rebus University and the host of Pat Hiban Interviews Real Estate Rockstars an Agent to Agent Real Estate Radio Podcast with Hiban Digital in Baltimore, Maryland. Follow him on Instagram or Twitter.
On – 25 Apr, 2017 By Pat Hiban
I’ve been following some of the events at the National Association of Realtors (NAR) and when I saw this video I just had to find out what you all think. My understanding is the target for this video is Millennials who are born between 1982 and 2004. Now i’m born in 1963 which makes me a baby boomer (born between 1946 and 1964) so take that into account when I say that I find this video embarrassing and would not think to use it. Okay now you know how I feel about this. I would love to here your response and specifically your answer to 2 questions.
This could get interesting... I copied the inman comments so you can get a feel for what others in your industry are saying.
Realtor.com is doing it better and maybe Zillow helped when they broke their contract and are not getting data from ListHub but are getting it directly from MLSs and brokers.
The image I used which is captured from therealdaily.com article shares a big problem Zillow is having. Zillow is not getting listings fast enough and are falling behind realtor.com in major and minor markets and of course the accuracy of their listings SUCK! Just saying.
October 12, 2015 Ellen Vessels
Zillow is the most popular real estate database on the web, but it may not be the most accurate, and it may soon be outpaced in the number of listings by competitor sites, according to a study by BuildZoom.
Combining data with its sister site Trulia.com, Zillow Group’s sites have more web traffic than any other. However, realtor.com just surpassed Trulia in web traffic, making it the second most popular database online. News Corp acquired realtor.com last year, and the merger seems to be generating a flush of new visitors to the site.
Zillow Group began to decline back in April when they broke their contract, and stopped getting data from ListHub, and started working directly with MLSs and brokers to get listings. Unfortunately, Zillow can’t seem to find listings fast enough to keep up with its competitors, cites the study.
Get the complete therealdaily.com article
I think most would agree that Zillow has less listings and there listing accuracy is well below that of Realtor.com. So why are they still getting the most traffic. I think consumers are tired of dealing with the unfortunate standards set by many real estate agents and brokerages that will accept a warm body and let them loose on the public. Do you remember the DANGER REPORT.
Let me know what you think about this and share it in the comment section below.