Category Archives for "Real Estate"

California Consumer Privacy Act (CCPA) Are you doing what is required

Important updates California Consumer Privacy Act CCPA

California Consumer Privacy Act (CCPA) Are you doing what is required

Have you got your Privacy Act straight? You may have heard of GDPR (General Data Protection Regulation) that came from Europe and now the newest Privacy law going into effect January 1, 2020 is the CCPA (California Consumer Privacy Act). This new privacy law will apply to certain businesses which collect personal identifiable information from residents of California. 

If you collect this data from your website, or CRM etc it will become crucial that you observe the law and follow the rules. 

Here are a few great resources that do a nice job of explaining this so you can be ready and in compliance if necessary. I think the 3rd resource helped me the very most. 

Recommended Resources

8 Steps to CCPA Compliance


CSI - Computer Services Inc

Preparing Your Organization for California’s New Privacy Law 

California is the first state to pass a comprehensive consumer privacy law with far-reaching implications. First, the California Consumer Privacy Act (CCPA) can affect organizations without a physical location in California. Second, it may push other states to accelerate passage of similar laws, as well as cause Congress to pass a national privacy law.

California Consumer Privacy Act


Wikipedia content

The California Consumer Privacy Act (CCPA) is a bill intended to enhance privacy rights and consumer protection for residents of CaliforniaUnited States. The bill was passed by the California State Legislature and signed into law by Jerry Brown, Governor of California, on June 28, 2018,

How to Prepare for the CCPA – Here Are the Resources You Need


CGOC- Compliance, Governance and Oversight Council

As many enterprises continue working toward General Data Protection Regulation (GDPR) compliance, they now face the California Consumer Privacy Act (CCPA), scheduled to go into effect in January 2020. The importance of the CCPA to U.S. businesses can’t be overstated. One in eight U.S. residents lives in California,...

If you have any additional resources you have found valuable and or comments to add please share them with everyone here.

2 Realtor.com Super Bowl 50 Ads you will see

Would you spend a minimum of 5 million dollars for each of these 30-second ads?

I was reading about Super Bowl 50 and the cost of ads. While searching, I had to check out my two favorite topics real estate and golf. Here are some interesting facts plus the two ads that will air from Realtor.com during the Super Bowl.

Interesting Super Bowl Facts for Real Estate Agents

  1.  Charlotte crushes Denver in Housing Affordability according to Realtor.com​
  2. Madden NFL '16' and several others predict the Panthers will win.
  3. Inman in its key takeaways on the real estate ads shares that change, convenience and tech are the underlying theme in the messaging. They also share the video ads from Realtor.com and the real estate ads from Quicken Loans, Apartments.com, Guaranteed Rate and SoFi. They also gave a promo to an ad that will not be on the Super Bowl from Relola. I wonder why? Share your thoughts in the comments below.

Below are the current youtube views at the time of this post - 4:03 PM 2/6/2016 - I day prior to the big event. Let's see which video ad  does the best.

  • Realtor.com - Sunshine and Puppies Video Ad |  Views = 1083  | Likes = 7 | Dislikes = 0
  • Realtor.com - All Things Real Estate Video Ad | Views = 1170 | Likes = 6 | Dislikes = 0
  • Quicken Load #RocketMortgage Super Bowl Video Ad: What We Were Thinking | Views = 167.101 | Likes = 263 | Dislikes = 129
  • Apartments.com - Moving Day #MovingOnUp Video Ad | Views = 2,705,590 | Likes = 718 | Dislikes = 68
  • Guaranteed Rate - "Game Show" for The Big Game Video Ad | Views 1169 | Likes = 6 | Dislikes = 0
  • SoFi video Ad - Great Loans for Great People | Views = 8692 | Likes = 6 | Dislikes = 6
  • Relola Video - Falcons Love Real Estate Ad | Views = 255 | Likes = 9 | Dislikes = 0

Increase in Results after Super Bowl

PS. I did not see all these ads during the Super Bowl did you? Specifically, I did not see either Realtor.com ad or the Guaranteed Rate video. Did anyone see these during Super Bowl just before or after the main event?

  • Realtor.com - Sunshine and Puppies Video Ad | Inc Views = 365 (1448)  | Likes = 2 (9) | Dislikes = 0
  • Realtor.com - All Things Real Estate Video Ad | Views = 342 (1512) | Likes = 0 (6) | Dislikes = 0
  • Quicken Loan #RocketMortgage Super Bowl Video Ad: What We Were Thinking | Views = 82525 (249,626) | Likes = 66 (329) | Dislikes = 97 (226)
  • Apartments.com - Moving Day #MovingOnUp Video Ad | Views = 1,419,744 (4,125,334) | Likes = 304 (1022) | Dislikes = 23 (91)
  • Guaranteed Rate Video - "Game Show" for The Big Game Ad | Views 284 (1453) | Likes = 2 (8) | Dislikes = 0
  • SoFi video Ad - Great Loans for Great People | Views = 692,030 (700,722) | Likes = 79 (85) | Dislikes = 41 (47)
  • Relola Video - Falcons Love Real Estate Ad | Views = 164 (419) | Likes = 0 (9) | Dislikes = 0

The favorite is definitely Apartments.com Moving Day #MovingOnUp video ad followed by SoFi video ad " Great Loans for Great People"

My favorite is the Apartments.com video and then the ​Realtor.com All Things Real Estate. How about you?

Resurgance Economic Conference Expo 2016 Leigh Brown Keynote Speaker

We are looking forward to Expo and hearing the very subdued and quiet Leigh Brown. Leigh is neither quiet or subdued and we like it that way.

Play Leigh Brown's welcome video below

We have a booth at the expo and invite you to stop by and say hello. We promise we don't bite.

CCAR Economic Conference & Expo

  • January 25th, 2016
  • Start Time: 8:30 AM
  • End Time: 12:30 PM
  • Location: Myrtle Beach Marriott Resort & Spa at Grande Dunes, 8400 Costa Verde Dr, Myrtle Beach, SC 29572, United States
  • Description:  
  • Join us for your CCAR “REsurgence” Economic Conference & Expo on Monday, January 25, 2016 8:30 am – 1:00 pm at the Marriott Resort at Grande Dunes. Our general session speaker will be:

    Dr. Frank Hefner, Director of the College of Charleston’s Bureau of Economic Analysis, will give the economic and real estate outlook for 2016.

    Our guest speaker for the closing session will be Leigh Brown of No Fluff Training, presenting “Outrageous Authenticity”!

    We will also feature a 70+ Affiliate Member Trade Expo. Be sure to visit their booths and check out new tools and services that will help your business grow.

    Registration begins at 8:30 am, please bring your ticket and CCAR member card for easy check-in.

    We look forward to having you all there!