KEYWORD RESEARCH — Identify high-demand search phrases likely to generate sales/actions.

INITIAL VISIBLE CONTENT OPTIMIZATION — Optimization of the visible readable content on the website, with consideration of target keywords. Up to 10 web pages.

INITIAL NON-VISIBLE CONTENT OPTIMIZATION — Content optimization improving non–visible HTML elements including meta tags, page title, alt tags, etc. Up to 10 web pages.

TECHNICAL SEO EVALUATION — Observation of the overall technical SEO health of the website. Includes the review of the web page load speed, mobile responsive design, SSL hosting, inbound link quality, crawling issues, robots.txt, sitemap, and other technical factors that impact the performance of the SEO campaign.

TECHNICAL SITE DESIGN EVALUATION — Observation of the overall SEO design health of the website. Includes the review of the on-page link crawling, content crawling, content impact on search, internal & external duplicate content, devalued content, pop-ups, below-the-fold content, page count, infinite-scroll issues and other design related factors that impact the performance of the SEO campaign.

WEBSITE Performance RECOMMENDATION — If needed, performance recommendations addressing conversion improvements, customer engagement, messaging, aesthetics, or issues that could improve website performance.

WEBSITE ARCHIVE — Archival of web pages targeted for optimization before and after the initial SEO work is implemented. This provides a snapshot of each web page addressed by the SEO campaign..

WEBSITE CONTENT & LAYOUT RECOMMENDATIONS — Provided on an as-needed basis, the recommendation of new web pages including SEO landing pages or pages that can help with the performance of the website (improved conversion rates). Assistance will be offered if recommendations are made.

BUSINESS DIRECTORY SUBMISSIONS — Link building and profile submissions through business directory listing. Includes major business portals like Manta dot com and Merchant Circle. Network expands to 200+ resource sites.

ONLINE YELLOW PAGE SUBMISSIONS — Link building and profile submissions through Online Yellow Pages websites.

GPS & MOBILE MAP SUBMISSIONS — Link building and profile submissions across GPS Systems like TomTom, Chevy, Toyota and other automotive manufacturer’s phone and mapping services.

VOICE RECOGNITION & SEARCH SUBMISSIONS — Link building and profile submissions through voice search technology like Apple’s Siri, Amazon Alexa, and Android Devices.

LOCAL SEO — Creation and/or optimization of up to two Google Business Profiles (Formerly Google My Business listing). Additional locations can be added at $295/mo which includes a unique report for each location, location optimization, directory submissions, and a separate Google My Business listing.

SEARCH ENGINE SUBMISSIONS — Website submissions to over 20 US–based search engines, including all major engines and numerous secondary search engines.

ADAPTATION TO SEARCH ENGINE RANKING UPDATES — Google implements over 500 ranking adjustments per year. We make adjustments to the campaign to accommodate these changes.

ONGOING SEO SERVICES — Ongoing SEO tasks to ensure long–term campaign growth. A “whatever it takes” strategy to work on the specific elements of SEO that will produce the best results. On a month-to-month basis the campaign will need to have different tasks prioritized, ranging from more content, more pages, content optimization adjustments, more inbound links, keyword retargeting, product targeting (data highlighting), strategy adjustments, website infrastructure cleanup, bad link removal, etc.

XML SITEMAPS — Construction of XML sitemaps to ensure search engine BOT crawling and to identify crawling issues. Sitemaps are crawled by all major search engines.

BAD LINK CLEANUP — If bad inbound links are identified during the SEO Evaluation, we post the bad links to Google’s Disavow Links tool to reduce their negative impact on search ranking.

GOOGLE ANALYTICS ACCOUNT CREATION — The addition of a Google Analytics account (if one does not already exist). Evaluation of website traffic stats to identify the strengths and weaknesses of the website and to provide feedback concerning SEO campaign performance.

SEARCH CONSOLE ACCOUNT CREATION — Creation and installation of a Google Search Console account. Google Search Console provides direct feedback from Google covering performance metrics about the website. This information is used to identify websites and campaigns, and to provide direction for future SEO work.

MONTHLY RANKING REPORTS & UPDATES — Campaign progress updates and a keyword ranking report showing ranking for relevant keywords on Google.

DIGITAL MARKETING CONSULTING — With over 20 years of experience, our digital marketing team has seen all that the internet has to offer. Tap our knowledge to help you to make the most sense of what works on the internet, and what does not

Corporate SEO Services

Premium SEO service for large organizations or those seeking an aggressive SEO solution.

Pre-launch & Planning

COMPANY INTERVIEW & DISCOVERY — Formal meeting to identify corporate goals, priorities, gain industry insight, meet team members, discuss communications channels, identify competitors, and develop a plan of action.

SEO INFRASTRUCTURE EVALUATION — Identification of on-site and off-site technical issues that could hinder SEO progress. Includes link quality evaluation, website crawling, Google Panda & Penguin penalties, robots.txt, meta tags, etc. Development of action items to be addressed.

WEBSITE TRAFFIC FLOW & CONVERSION ANALYSIS — Recommendations, if needed, to improve sales lead conversion rates and the overall user experience.

KEYWORD RESEARCH — Identify high-demand search phrases likely to generate sales/actions to use in optimization work.

SEO TRAINING SESSION — Targeting team members involved in the creation of digital content, including PR, blogs, web page creation, video, and social media. This training session will help them to create digital content that performs better online.

Campaign Launch & Management

CONTENT OPTIMIZATION — Page by page content optimization based on keyword research. Products or services identified as a priority will be addressed first. Minimum of 15 pages through the first month and 3 pages per month thereafter. Includes page title tag, meta tags, and content. Professionally crafted and, as necessary, sensitive to regulatory considerations impacting medical, cosmetic, financial, and other industries.

CONTENT CREATION — Creation of 1 new content pieces per month. This content piece can be an SEO landing page, blog, or web page depending on the needs of the company and the campaign. Content marketing can be used to expand service pages, target critical keywords not supported by the website, add targeted city pages, on-topic blogs, etc.

BUSINESS DIRECTORY SUBMISSIONS — Link building and profile submissions through business directory listing. Includes major business portals like Manta dot com, Merchant Circle, and WebKnow. Entire network expands to 200+ listing sites.

ONLINE YELLOW PAGE SUBMISSIONS — Link building and profile submissions through Online Yellow Pages websites like SuperPages.com.

GPS & MOBILE MAP SUBMISSIONS — Link building and profile submissions across GPS Systems like TomTom, Chevy, Toyota and other automotive manufacturer’s phone and mapping services.

VOICE RECOGNITION & SEARCH SUBMISSIONS — Link building and profile submissions through voice search technology like Apple’s Siri, Amazon Alexa, and Android Devices.

LOCAL SEO — Creation and/or optimization of up to two Google My Business listing. Additional locations can be added at $150/mo which includes a unique report for each location, location optimization, directory submissions, and a separate Google My Business listing.

SEARCH ENGINE SUBMISSIONS — Website submissions to over 20 US–based search engines, including all major engines and numerous secondary search engines.

ADAPTATION TO SEARCH ENGINE RANKING UPDATES — Google implements over 500 ranking adjustments per year. We make adjustments to the campaign to accommodate these changes.

ONGOING SEO SERVICES — Ongoing SEO tasks to ensure long–term campaign growth. A “whatever it takes” strategy to work on the specific elements of SEO that will produce the best results. On a month-to-month basis the campaign will need to have different tasks prioritized, ranging from more content, more pages, content optimization adjustments, more inbound links, keyword retargeting, product targeting (data highlighting), strategy adjustments, website infrastructure cleanup, bad link removal, etc.

XML SITEMAPS — Construction of XML sitemaps to ensure search engine BOT crawling and to identify crawling issues. Sitemaps are crawled by all major search engines.

BAD LINK CLEANUP — If bad inbound links are identified during the SEO Evaluation, we post the bad links to Google’s Disavow Links tool to reduce their negative impact on search ranking.

GOOGLE ANALYTICS ACCOUNT CREATION — The addition of a Google Analytics account (if one does not already exist). Evaluation of website traffic stats to identify the strengths and weaknesses of the website and to provide feedback concerning SEO campaign performance.

SEARCH CONSOLE ACCOUNT CREATION — Creation and installation of a Google Search Console account. Google Search Console provides direct feedback from Google covering performance metrics about the website. This information is used to identify websites and campaigns, and to provide direction for future SEO work.

DATA Intelligence — Observation of Google Analytics, Webmaster Tools, and search demand trends. Provides information concerning data trends or anomalies are identified and site statistics information to help plan, inform and strategize. We will set up and install these resources if they do not already exist.

Reporting & Communications

MONTHLY SEO SERVICE RANKING REPORTS — Keyword ranking report showing current keyword ranking for relevant keywords across the major US-based search engines. Campaign updates discussing progress and campaign details.

MONTHLY REVIEW MEETING —  If requested, formal meeting to discuss the progress of the campaign, prioritize for the next month, collaborate, answer questions, and provide data intelligence.

QUARTERLY STRATEGY & DATA Intelligence MEETING — In-depth quarterly meeting to discuss website traffic trends, user behavior, product search demand, conversion rates and other details. Development of a revised corporate SEO strategy, re-prioritization of goals and tasks and other adjustments can be discussed and pursued.

DIGITAL MARKETING CONSULTING — Digital marketing recommendations & advice per request. With over 20 years of experience, we can answer most of your internet marketing questions.