Would you spend a minimum of 5 million dollars for each of these 30-second ads?
I was reading about Super Bowl 50 and the cost of ads. While searching, I had to check out my two favorite topics real estate and golf. Here are some interesting facts plus the two ads that will air from Realtor.com during the Super Bowl.
Interesting Super Bowl Facts for Real Estate Agents
- Charlotte crushes Denver in Housing Affordability according to Realtor.com​
- Madden NFL '16' and several others predict the Panthers will win.
- Inman in its key takeaways on the real estate ads shares that change, convenience and tech are the underlying theme in the messaging. They also share the video ads from Realtor.com and the real estate ads from Quicken Loans, Apartments.com, Guaranteed Rate and SoFi. They also gave a promo to an ad that will not be on the Super Bowl from Relola. I wonder why? Share your thoughts in the comments below.
Below are the current youtube views at the time of this post - 4:03 PM 2/6/2016 - I day prior to the big event. Let's see which video ad does the best.
- Realtor.com - Sunshine and Puppies Video Ad | Views = 1083 | Likes = 7 | Dislikes = 0
- Realtor.com - All Things Real Estate Video Ad | Views = 1170 | Likes = 6 | Dislikes = 0
- Quicken Load #RocketMortgage Super Bowl Video Ad: What We Were Thinking | Views = 167.101 | Likes = 263 | Dislikes = 129
- Apartments.com - Moving Day #MovingOnUp Video Ad | Views = 2,705,590 | Likes = 718 | Dislikes = 68
- Guaranteed Rate - "Game Show" for The Big Game Video Ad | Views 1169 | Likes = 6 | Dislikes = 0
- SoFi video Ad - Great Loans for Great People | Views = 8692 | Likes = 6 | Dislikes = 6
- Relola Video - Falcons Love Real Estate Ad | Views = 255 | Likes = 9 | Dislikes = 0
Increase in Results after Super Bowl
PS. I did not see all these ads during the Super Bowl did you? Specifically, I did not see either Realtor.com ad or the Guaranteed Rate video. Did anyone see these during Super Bowl just before or after the main event?
- Realtor.com - Sunshine and Puppies Video Ad | Inc Views = 365 (1448) | Likes = 2 (9) | Dislikes = 0
- Realtor.com - All Things Real Estate Video Ad | Views = 342 (1512) | Likes = 0 (6) | Dislikes = 0
- Quicken Loan #RocketMortgage Super Bowl Video Ad: What We Were Thinking | Views = 82525 (249,626) | Likes = 66 (329) | Dislikes = 97 (226)
- Apartments.com - Moving Day #MovingOnUp Video Ad | Views = 1,419,744 (4,125,334) | Likes = 304 (1022) | Dislikes = 23 (91)
- Guaranteed Rate Video - "Game Show" for The Big Game Ad | Views 284 (1453) | Likes = 2 (8) | Dislikes = 0
- SoFi video Ad - Great Loans for Great People | Views = 692,030 (700,722) | Likes = 79 (85) | Dislikes = 41 (47)
- Relola Video - Falcons Love Real Estate Ad | Views = 164 (419) | Likes = 0 (9) | Dislikes = 0
The favorite is definitely Apartments.com Moving Day #MovingOnUp video ad followed by SoFi video ad " Great Loans for Great People"
My favorite is the Apartments.com video and then the ​Realtor.com All Things Real Estate. How about you?